(It had to do with the amount of data being backed up increasing faster than the cost of storage was falling.)īackblaze’s Yev Pusin has now written a detailed blog post that explains more about those factors, along with the required software development and communications effort and how the price hike affected customer churn and signup rates. We’ve always been curious about the reasoning that goes into such business decisions, and Backblaze shared some of that with the announcement of the price increase.
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